Content Strategy, Writing, and Editing
About me
For the past 12 years, I've consulted on many web and editorial projects. Clients have included Liberty Mutual Insurance, Harvard Divinity School, Fidelity Investments, Cognex Corporation, MIT, and more. My work has included: content strategy and development; writing and editing; information architecture and wireframing, and website project management.
I have particular strengths in conducting research and interpreting data to develop specific recommendations to help my clients improve their communications. I can also write and edit for a range of audiences. Some subject areas I've worked in include: recruitment, career advice, employee communications and training, technology, financial services, and higher ed.
Before I became an independent consultant, I worked at companies like Monster.com and Fidelity Investments, where I focused on content strategy and development, web project management, and corporate marketing and communications. Some highlights of my career have included:
Creating the award-winning Monster Blog
Proposing and managing the redesign of Fidelity Investments’ recruitment websites
Designing and teaching a class on content strategy at Fitchburg State University
Project-managing the redesign of the Harvard Divinity School website
Publishing four ebooks, including my first novel.
I hold a BA in English and American Studies from Wellesley College and a Masters in history from Purdue University. I am a long-time member of the Editorial Freelancers Association. You can read more about my background and experience on my LinkedIn profile.
My services include:
Content strategy
Content audits and gap analyses
Competitive research and benchmarking
Specific content recommendations based on analysis of internal and external data
Development of content management and governance policies
Web project management
Managing large and small website projects, from page updates to whole site redesigns
Writing and editing
Editorial assistance for one-time projects (e.g., new website copy, annual reports, etc.).
Ongoing editorial support (e.g., monthly newsletters, social media, content management, etc.)
Creating and enforcing style guides
Coaching other writers
Information architecture and usability
Identifying audience-friendly ways to organize, label, and present content
Creating sitemaps and wireframes to help illustrate proposed structure
Developing and analyzing user surveys
Testimonials
Here are a few client testimonials. You can also check out recommendations on my LinkedIn profile.
01.
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I’ve worked with Rebecca in settings as diverse as Fidelity Investments and Harvard University. Her skill in creating smart, accessible, enjoyable communications in all media is among the best I’ve seen. Rebecca is a skilled project manager and imaginative content creator who is also able to see around corners, developing strategy and integrating her team’s mission into the whole enterprise. If you need great communications and top-flight content management, I have one piece of advice: hire Rebecca.
— GORDON HARDY, DIRECTOR OF COMMUNICATIONS AT HARVARD DIVINITY SCHOOL
02.
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Rebecca’s writing skills have added tremendous value to my press releases, presentation scripts and other documents. In particular, her strong attention to detail even when reviewing multiple pages of text has been especially helpful. And she always delivers on time, often under tight deadlines. I have found Rebecca to be a pleasure to work with and an invaluable resource.”
— SUSAN CONWAY, SENIOR DIRECTOR OF INVESTOR RELATIONS AT COGNEX CORPORATION
03.
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Rebecca was a critical part of elevating our Knowledge Management content. Her ability to define proper style, coach writers and use sound judgement (in addition to being an amazing writer herself) makes her a 5-star piece of any writing strategy.
— KEVIN FARRELL, DIRECTOR, TRAINING & KNOWLEDGE MANAGEMENT, LIBERTY MUTUAL INSURANCE
04.
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Rebecca came to us highly recommended but her work nonetheless exceeded our expectations. She not only helped us polish our content and help us attain consistent voice and tone, but worked with our web people to enhance the site design and improve our SEO performance.
— -MIKE K., DIRECTOR, PRIMERADX
I'd love to hear from you.
Send me a note to find out how I can help with your latest project. I will not share your contact information with anyone.